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So many people who tune into this show have a beautiful message to give the world. But whenever they’re about to put themselves out there, they deal with imposter syndrome. There’s a fear of judgment and they’re always over analyzing their message to see how it’s being critiqued. In the end, they almost create a feeling of certainty that they’re not successful enough to put themselves out there yet.
I want you to know, you do have a beautiful message to give to the world, and people need it right now.
But if you’re only focusing on what you’re getting instead of putting yourself out there in the form of service, love, and contribution, you’ll find it hard to stay consistent in giving value the way you’re meant to.
Today, I’ve brought in a special guest who’s helped their client bring in over $22M using organic social media marketing. She’s going to talk about the mindset of putting yourself out there and the strategies to put yourself out there in a way that serves other people, and scales your business in a deep, meaningful way! I’m so excited to introduce you to Jess Glazer DeRose. Let’s dive right in:
Brad: Jess, you’re here! How are you doing?
Jess: I’m good!
Brad: Leading up to this show, I’ve told our listeners how you’ve made such a big impact in my life. I remember being in a place where I had a lot of fears about putting myself out there. You said something that made such a big impact in my life. You said, “What if you realize that everything you share is valuable.”
Because of that, I no longer have any problems sharing. I share what I’m feeling in the moment. And it’s allowed us to connect with our people on social media in such a deeper way. I’m really excited to dive into that and so much more, but first tell us about yourself, what you do, and how you got to this place in your life.
Jess: I'm Jess Ro Glazer DeRose. I’m the CVO, the visionary officer, and the founder of Digital Business Evolution, which is a one stop shop digital education platform. Digital Business Evolution is where we help people take their skill set, their unique lived experience, their own perspective, and we package it up into digital education.
Think courses, coaching programs, memberships, ebooks, etc. And we help people get that into the hands of other people through organic social media marketing. That means no paid ads, no big following necessary.
How did I get here? I basically built my own online business over the last 11 years to a very successful place. And then naturally and organically, about 6 years ago, friends in the industry [personal training/fitness industry] were asking me how I did it. I started helping them and one thing led to another and, boom, here we are now.
I’ve retired my husband from his corporate job, and our team continues to scale. But really, I am just a physical therapy dropout who worked as an elementary school physical education teacher for 8 years and a celebrity personal trainer for 18.
Brad: That’s incredible. And you know what’s amazing about what you shared? You’ve helped your clients do something like $15M or $20M in sales?
Jess: Yes, $22M of what we know.
In our signature program, which is a 12-week program, we've been able to calculate about $22M in the program that they're doing in sales. But then, of course, they go on to build and scale their businesses. So that's just what we know and can calculate from their 12-weeks. It's also generated 13 millionaires from the ground up, which I'm really proud of.
Brad: So, this is like the inception idea? No ads, just organic social media marketing. That's amazing!
And it's so great because a lot of our audience are in a space where they have such a beautiful message to share. They know that social media is a beautiful platform to do it on. But there's a lot of fears and doubts behind putting themselves out there.
From a strategy perspective, there's a question of, “How do I do it?” But there's also a lot of inner limitations going on behind the scenes.
That being said, what are some of the biggest roadblocks or mindset obstacles that you see your people dealing with, or people that are trying to get a message off the ground, deal with?
Jess: It's usually a couple different things. It’s either, I don't know enough, I need more certifications, I don't have enough followers, or it’s already saturated. “It” being your niche or your market where you're saying there are other people already doing it who have more experience or a bigger following. Whatever it is, it’s a block of someone else is already doing it.
To that my biggest rebuttal is that saturation causes innovation.
Think of Samsung, Galaxy, and Apple phones. When one comes out with a new feature, the others come out with that feature, but better, plus three more. So, saturation causes innovation. It's also proof of market demand and that people want the thing that you have.
I talk a lot about this coffee shop metaphor. Mike, my husband, and I used to live in Manhattan, New York City. On every street corner, there's a coffee shop. Even on one block, you'll have two coffee shops. And so, the question that comes up is, why do people go to one coffee shop over the other?
I'm gonna give that to you to answer, Brad. Why would you go to one coffee shop over the other?
Brad: I would say because of the energy you feel from that coffee shop.
Jess: Yeah, and what else. There are tons of reasons.
Brad: I would say—I’m on the spot here!—the unique offerings of that coffee shop.
Jess: Perhaps the quality of the product? The baristas know your name. They have good Wi-Fi. They have other snacks you like. They’ve got a lot of seating—or how about it’s just on the right side of the street, right? So, it’s geographically in the right location.
When you're a consultant, a service provider, a coach, or a business owner, it's the same thing for us. Social media is your landscape. Social media is the geography.
So, who is just scrolling past your feed? What's your product? What's the quality? What's your reputation? How do you make people feel the energy, the vibe?
When we're sitting in this uncertainty of, “But I need more certifications,” or, “I don't have enough followers,” and so on and so forth, what you're really doing is robbing people of the opportunity for change.
I believe that if we have a solution to a problem, it's our responsibility to share it with the world. And if you're not sharing your solution because of fear—and I'm not saying the fears are not real—you’re ultimately stealing from somebody because you’re taking away their opportunity for change.
And ultimately people buy from people, so there is someone out there who wants what you have from you.
Brad: Wow, Jess, that's powerful because I have a belief about how sales is the beautiful art of giving someone a transformation they'll never have for free. That's what sales is! Because when people invest in themselves, that's when they pay attention.
Yet what I've noticed is when people are trying to get a message out there, there's an obsession of self, like, “How am I being perceived? Do I have enough followers? What if they don't engage with me? What if they think I'm trying to sell them something?” It's the significance-driven approach to trying to grow a business. And with that comes imposter syndrome, which is self-doubt, and all the focus is on themselves.
You said the other day, when your focus is on service and love towards the people that you want to help, you'll put yourself out there.
So how does someone bridge the gap from worrying so much about themselves and how they're being perceived, to a place where they're living in service and love towards their client?
Jess: This is the human experience, right? I think this is something that we're working on our entire existence because we are selfish, and we have ego. It's not a flip of the switch. It's not that simple, but there are tiny little mindset shifts. You teach the power of words, Brad, you know this. And so, it's not about you, it's about them and reminding yourself when you're creating content it's not about you.
Yes, your story makes you relatable, but it's about them and how you can serve them and what's the message that they need (“they” being your ideal client).
And because words have power we don't even say “sell” in our company, we “serve”. We don't “get people”, we give. We're not out there to be popular. We’re there to give purpose. And we don't close sales. We open sales. Sales is a service.
We can talk a lot about this because people do feel “sales-y” or they're afraid of feeling “sales-y”.
I say that in quotes because they don’t want to feel sales-y or sleazy, because we’ve all been on the receiving end where you’re kind of like cringing. It’s really simple to not feel sales-y, just don't push people to the point where you're making them take out another mortgage on their house, or another credit card, or manipulate them into a sale, or use predatory marketing.
Here's a quick analogy:
If you've ever been to a club or restaurant in a major city, sometimes there are people outside when you're walking by handing out flyers to get you to come in. That approach is sleazy sales, because it can be manipulative.
They’ll say things like, come into my restaurant. We're going to give you a deal; buy one drink. Get one free. Right?
The approach I take in that scenario is very different. I have the doors open to my restaurant or club, and the music pumping with the lights on. It’s just inviting. I'm not standing on the sidewalk begging you to come in. I'm actually inside enjoying everything that's going on. It's simply an invitation, the doors are open.
The invitation is part of my job. So, when you're a coach, or an entrepreneur, selling is part of your job that's inside the marketing department of your business. Selling is an invitation for transformation. Which means if I'm not selling well, then I'm not inviting people into the transformation. And then ultimately, like I said earlier, I'm robbing people of the opportunity for change.
If you're not selling, then you're essentially winking at people in the dark. They're not gonna know about it if they can't see it, right?
So, it's how can you find a place where you, unapologetically, are able to invite people? It's not going and getting them. It's more like a, “Hey, I got this thing, and if you want it, it could totally help you.” But I'm not gonna stand here and convince you.
Brad: Wow. I think so many people put such a pressure on themselves like, “How do I start a conversation? How do I bridge that conversation into a place where I can make a sale? How do I do it from a place where they're not perceiving me in a negative way?” And then, “How do I pivot to actually talking about my product without it feeling super inauthentic?”
And what you're saying is it doesn't need to be that way. It can be peaceful, fun, and enjoyable and it can still create demand at the same time. That's incredible! You also talked about certifications. I see people saying all the time that, “I'm not qualified to help someone,” or “If I bring someone in, what if they don't get results?”
There's a fear of selling because they're afraid of how they're going to perform when the person comes on board. It’s almost like there's this inner need for certainty that it's gonna be okay. I see this all the time in our customer base. People will avoid taking action and rationalize that getting another certification is going to somehow make them more qualified to serve.
Any advice to those people that are fearful of if they mess it up when they do make a sale? Or to the person that thinks that they need more certifications before they can even start, and they're just craving that feeling of certainty?
Jess: There's a couple different layers here. To start, I’ll say right now, I do not back up not being certified. You 1000% should be legally certified in whatever you're doing. If you need to have licensing certifications, credibility—do it. We don't want our clients’ building businesses that they're not legally capable of building and should not be doing. Always stay within your scope of practice.
Another layer to building a business requires you to build out lots of different departments. I don't say this to scare you off, but there’s customer acquisition, marketing, sales, and client experience. There are so many different things that go on that happen when you build a business.
My belief is that you could be building the business simultaneously while you are getting a certification (if you need to get one). Because in my experience most certification programs don't teach you the business aspect.
I have more certifications in health and fitness than any one trainer would ever need. I did it for 18 years. You can imagine that I have a lot of them, but none of them taught me how to market myself or how to set up my LLC. None of them taught me to build an email list. None of them told me how to use social media. They told me how to teach modifications of a particular exercise. They told me about the pros and cons of a certain type of exercise.
While you're getting your skill set certification, you should, in my opinion, be building the business because that takes longer.
Building a business is like harvesting a garden. Disclaimer, I know nothing about gardening, but to start we gotta mull the dirt, rake it up, and find good soil. Then we plant seeds. And with that we have to figure out how far apart they go. How deep do they go? We water them, we nurture them, we make sure they're in good sunlight. Ultimately, then we just wait while we're nurturing them.
Certain seeds like bamboo take 3 to 5 years to break through the surface of the Earth. Pineapples take 18 months before they turn into pineapples.
All that is to say is that certain things are going to take time. If we look at nature in seasons, which is the same in our business, we've got winter where everything kind of dies in hybrids. Then we have spring where it starts to grow again and then summer and then we can finally harvest in fall, right? The same thing happens in your business. Which is why in my opinion, why would I wait to get certified to actually do the stuff that's going to take even longer?
Action breeds clarity.
By taking action, not only are you going to become clearer and more confident, but you're going to need the experience of what you're doing to bring back into the business. Does that make sense?
Brad: That makes total sense! For example, we had a 7-figure business before I ever got my first certification. I think what a lot of people do is they rationalize the need to study more as a way to not step out of their comfort zone. So, I agree with you, Jess. If you absolutely need certifications, which in a lot of places you don't, dive in and study but don't wait to build the business.
Jess: What about obesity? We've got consumptionitis right now, like we have inflammation of consuming and we're lacking. So, transformation is information plus implementation. Information plus implementation equals transformation. In other words, the information plus action equals results, but we're all missing out on the action piece and the implementation piece because that's the piece that's hard.
You can consume podcasts all day, read books all day, take courses, or be in the room—but the action part of the doing is the hard part. It's the scary part! Like you said, it requires us to get out of our comfort zone and it takes work.
Brad: It takes consistency, and I think a lot of people are in that fear. They'll say things like, “Well, I have imposter syndrome,” right? Basically, that just means, I'm afraid of being seen, I have self-doubt, or things like, I don't have a big following, who would ever want to listen to me?
I'm sure you see this all the time where people think that their following isn't big enough to succeed. When what they're really doing is they're staying safe and not feeling worthy.
What advice would you give to the person that says, “I need to grow my following but I'm afraid of what people are thinking of me.”
Jess: You definitely don't need to grow your following. On one hand, you're probably more relatable and approachable than the people that you think are further along because they're following is bigger. In turn, it seems more unlikely to form a connection to the person with the bigger following.
What happens most of the time is that the past version of ourselves is our ideal client, right? So, we are the future version of our ideal client because we once were there. As you go along in your journey—and the same thing as you grow your following and become more well-known—the gap between where your ideal client is and where you are gets bigger.
When the gap gets bigger, you become less relatable because it's been years since you've been here. And when you're a service provider, it's all about relationships.
So, the idea that you need more followers could be the worst thing that could happen to you. Plus, it's all about going deep, not wide. I don't care how many followers you have. It's how many quality followers you have. How many leads do you have? How many people do you have that are actually buying from you?
I would rather have 2000 buyers than 20,000 people that are not interested in what I'm doing.
This is the problem with going viral. Viral is often very harmful for people's accounts because they'll go viral for something silly or cute, and then people start following in the hopes that they're going to see more of that type of content. But it was just some random one-off thing that popped because it was really cute.
And then they're like, wait, you're a mindset coach? I thought I was following you for your adorable little redhead daughter playing with play doh. How did this happen? Then they're no longer interested in what you're doing. And the way the algorithm works is it takes your engagement, which is likes comments, shares, saves, and it divides it by your number of followers.
Here's some quick math on that. If you have 100 people engaging on a 2,000-person account, great engagement! If you have 100 people engaging on a 20,000-person account, that's terrible engagement.
Brad: Holy cow! So, I just got a major lesson on my social media that I didn't realize. That's fantastic.
It's not about how many followers, it's about the depth you go with them. What about the people that subscribe to that, that are in their DMs truly trying to build relationships and they're pouring their heart and soul out to the world, but it feels like it's crickets. What do those people do to make a change?
Jess: On the tactical side? You might want to tweak your messaging because they might not see the value of what you're offering. You might be selling the wrong thing, or you’re too focused on the deliverables. Such as, how many coaching calls are in the workbook versus the transformation, right?
On the more energetic feminine side, which is the mindset side of things, it's kind of like batting in baseball!
If you were to swing a baseball bat 100 times and I were only to swing it once, you're going to hit it more than I am. That’s a fact.
I like to use when my husband Mike proposed, to talk about sales and building relationships. Hear me out.
The yes didn’t come from the question. I knew that I was going to say yes before he asked me. So much so, that I had fake eyelashes on that night! Because we were around that time when any time we went away or we went to a fancy dinner, I had an inkling that he might ask and got dressed up.
Which means the yes was in my mind before he asked the question. The same thing goes for your clients. Your job is to understand the why. Why was the yes in my head before he asked? It wasn't the ring or what he was wearing. It was the experiences we had together. It was the memories that we made together. It was the relationship that we had built together for years.
When you're having conversations in DMs with people and feel like you're putting in the work but not seeing the results, you just need to keep going. The relationship isn't there yet. That person might not be ready. So, yes, on one side, it could be the messaging and the offer, but on the other side, could it also be true that you just need to date a little longer?
Could it also be true that they need more experience with your exposure to you or what you're doing? Maybe! Maybe they're just not ready yet. And so it’s really just offering yourself permission to give it a little bit more time and not being the person who's trying to get people to come into the restaurant. Treat it as an open invitation.
We have clients come back around years later. They're like, okay, I'm finally ready, and I'm like, awesome! I'm not going to push them.
Brad: That's fantastic, Jess. We have a large base of people that listen to our show and are in our community that are trying to get their business off the ground via social media. What I'm seeing is that a lot of people use social media just to share their story in hopes that by just posting about their day, they will get people interested in the type of lifestyle that they have. And there's not really any sort of demand being built for what they offer.
One thing that you do, Jess, that’s so ninja is you can help share your day, but in relation to what you're offering. So, to that person that's almost using social media as a journal right now, as opposed to a way to share their products and services in an authentic way, how do you help them bridge the gap from a mindset perspective?
Jess: All content has value. Most people feel very pressured to do one or two things. One, is I’m going to teach all the time (i.e., three ways to do this, that, and the other, etc.) It's just value, value, value in what we think of as education.
If people only wanted to learn education, they would go to an encyclopedia.
The other thing people will oftentimes share is their life. Where they're sometimes putting the cart before the horse in a way that’s like, look at my lifestyle, look at my lifestyle, look at my lifestyle… and then go buy this thing that has nothing to do with my lifestyle. It’s very confusing.
These are generally the two approaches we take. It’s the default of how our brains work as humans and how our egos work. What we forget is that all content has value and value encompasses a lot of things.
Let’s think about food for a second as an example. Broccoli has nutrients, vitamins, minerals, fiber—no argument. It's good for us. Right? Now take cookies. They’re delicious in any format and we use them to celebrate at parties. So, both broccoli and cookies have value. One is valuable for a different reason than the other, but they both have value.
And so, just like with content, all content has value. Sometimes it's going to be a scroll stopper. It's going to be a pattern interrupter. It's going to be something that brings them joy.
Sometimes it's going to be educational. It might be thought provoking. The definition of a thought leader is teaching people how to think. When you teach people how to think they will come back to buy. So sometimes it's thought provoking. It's myth busting. It's fact telling. It could be polarizing. It could be offering actual core values.
What I would say to the person who is sort of uncertain, without us getting into the tactical breakdown of content, is just removing the pressure that it has to be one of two things. It has to be education, or it has to be my personal life. Instead, can we just play? Can we play in the field of what it would look like if I'm documenting versus creating?
Creating is when we're sitting there with the cursor on the screen blinking and you're trying to write but you just can't think of what you want to write. We've all sat there with content. It's like, I don't know what to film. I don't know what to say. Or we scroll on Instagram for motivation and inspiration only to find yourself an hour later still scrolling. And then you feel bad about yourself because you're only comparing yourself and you don't post anything.
So instead of sitting and trying to create, can you just document? Documenting is clipping parts of your life and your day that are already happening. For example, You and I right now. I can pull out my phone and take a little time lapse video of us. I'm just doing a quick little film of us that I can then use later. I don't have to try and create anything; I'm just documenting pieces of my day.
And then what I do is I treat social media like part of my job because that's what it is.
It is not my job. Social media is not my job. We get that confused. It's just part of my job. It's part of the marketing department.
Each day I clock in and out. When I clock in, I'm there to work. And when I clock out, I disappear from social media, and I go about my day. It doesn't run my business; it doesn't run me.
Also when I'm clocked in, I'm very intentional. Taking all the pieces that I've documented and I'm creating a storyboard. If I'm putting up actual stories, writing a post or making a reel, it's- what is the story that I want to tell? How is this going to relate? What type of value is it going to be? Remember, it's not about me, it's about them. What did they need to hear? Where are they at right now? And then that's when it will sort of organically feel on the other end like, “Wow, that was great. That was so helpful. That was like she knew what I needed.”
Brad: Holy cow! Every time I talk to you about social media, I get new ah-ha moments and new nuggets that I had no idea about. Whenever I apply what you teach… things go so much better for me!
I’m definitely going to be applying this.
What if you were to give kind of a super high level 30,000 ft view of the 3 or 5 steps that someone needs to take to go from this place of seeking certainty, significance, focusing on followers, living in imposter syndrome, and certifications, to a place where they have a living breathing ecosystem on social media where they're serving people and making sales? What are the super high-level steps that someone needs to follow?
Jess: Like we said before; action breeds clarity. Action breeds confidence and you learn by doing.
What I would say to that person is step one, go consume Brad's content to learn how to get out of your own way, right? Work through the mindset stuff that Brad teaches to get out of your own way. The real reason we get stuck—and you said imposter syndrome before, but it just grinds my gears because it's not a syndrome. It's not a disease.
We feel like an impostor because it's new. What if instead we just call it a beginner’s feeling? Right? You feel like a beginner because it’s new and you haven’t done it before.
Now take something like brushing your teeth. You don't feel like an impostor doing that because it's second nature. You do it all the time. I’ll say it again: action breeds clarity. Readiness is an illusion. You only feel ready when you've done something. The same thing applies with imposter, right? When something is new, it's going to feel uncomfortable.
The only way out is through, and people don't like that answer.
In either case, taking the action will give you clarity whether it’s to continue with something or not. Once you’ve listened to Brad's content and learn how to get out of your own way then tactically it's a couple different things.
Step one is to stay away from your passion. People get in a tizzy when I say this but hear me out. The definition of passion is uncontrollable emotion in my world. That is not a foundation.
I don’t want to be building a business on uncontrollable emotion. Your business is not meant to entertain you. That's what hobbies are for. Keep your passions for your hobbies. When they turn into businesses, they're not fun anymore. That’s why I tell people to stay away from your passion and lean into your purpose.
Figuring out your purpose comes next because that's the driver of your why. Why do you want to help other people? What have you personally been through? What's your transformation from A to Z that you want to help people with? That's step two.
Step three is going to be tactical. What is your niche and who’s your ideal customer? With your niche, don't overthink this. It's just your industry. It's the sign outside the door that makes you a specialist. Your niche is just what you do, it’s who you help.
Once you know your niche and ideal client from there, you need to understand your content pillars. Now, I can teach you tactically what that looks like and how many you should have. But really, it comes down to what three problems you solve and what three solutions that you offer.
Every piece of content, whether it's an email, a master class, a webinar or social media content, should always go back up to answer one of those questions.
Now I'll give you the really broad 30,000 ft view of my company. We answer three questions; How do I make more money? How do I grow my audience? How do I grow myself as a human? No matter what I'm talking about, if it's strategy or mindset, it's always going to come back to how you’re growing one of those three.
After you've figured out the mindset stuff, your purpose, your niche and ideal client, your main content pillars, then we can chat about what you do from there. That's really where it would start.
Brad: You know what's interesting is a lot of these things you're talking about are the things a lot of people avoid. Everyone just wants to know the how and the tactic, and they avoid the work that makes a tactic possible. This is the messy work of marketing that most people aren't willing to do. And when you are willing to do it, it's what makes your stuff pierce someone's soul to where they want to buy before you even have anything to offer.
That's so powerful. You are a master at this. Like I have said, every single time you and I have talked about anything social media or just life. I apply it, things explode and get so much better than they were before.
I would be doing my audience a disservice and I didn't put them in front of your stuff. You have something big coming up, right? Tell us a little bit about that.
Jess: Twice a year—this year, it might be once—but twice a year, we host a giant virtual event called Digital Business Evolution Live. It's a big live experience not a one-off masterclass.
It's a 3-part live experience, but really, it's 10 days because it's across 10 days. What we're doing with our digital Business Evolution Live experience is we are taking you through the nuts and bolts of how you can build a 6-figure online coaching business without a big following, without paid ads and without outdated, sleazy sales tactics.
We're going to literally walk you through everything from the EOM framework—that’s our proprietary framework. We're going to show you what it looks like to have a business machine. It's everything! We give away prizes, there's a community, I mean, you name it, it's such a blast.
Brad: That's amazing. Is this something where like this 3-part live experience will help someone that's trying to grow a business on social media?
Jess: Yes, absolutely. Whether you're trying to grow a business on social media, or you already have a business and you're just kind on the hamster wheel with one on ones. Like, you don't have any more time in your day, and you've hit a capacity where you're like, “This is it. I can't scale the business anymore because I don't have time.”
It's how to launch a profitable group coaching program and stop trading your time for money.
Brad: That is so fantastic. To anyone listening, I'm going to be participating in this! No BS, but every time Jess teaches me something about social media or growing my business in any way, shape or form, it turns to gold. It is amazing what this incredible woman has done in the business world.
She's helped her clients earn $22M—that she knows of—using organic social media. It's insane. I've applied these principles to our launches, and they've blown up.
We have the link to register right here for the Digital Business Evolution Live. It's going to be a game changer. What are the dates on that?
Jess: The 3-part series is March 30th, April 4th, and April 6th. We have a private Facebook community that you're gonna wanna be a part of because every day in between, I do additional bonus training and even bring in guest experts.
Brad: And if someone has a commitment on the 30th, they get the recording?
Brad: Fantastic. I'm super pumped about this. This is gonna be a game changer!
Make sure you guys register for Digital Business Evolution Live. We've linked it up below and I’ll be participating with you!
Digital Business Evolution Live: https://www.jessglazer.com/dbelivepartners?affiliate=bradbizjack
Any final thoughts or final words, if you are speaking to someone who wants so badly to break the chains of mediocrity in their family history? Or to the person that desperately wants to get their business off the ground, and knows they're meant for so much more than what they're getting out of life? Any final words that you have for them that could uplift them?
Jess: I do have a final statement that I want to give, but you also asked me a question before that I never answered. That is that your clients’ results are not your responsibility.
That's a tough pill to swallow, right? It's like going to the doctor, they tell you what to do, and if you don't do it, that's on you.
Your responsibility is what you deliver to them and what you promise. The expectation creates the experience. We’re in the camp of under promise and over deliver, right?
Because expectation equals experience.
What I will leave you with is this; one of my favorite quotes by Steve Jobs, “You can't connect the dots looking forward, you can only connect them looking back and you have to trust that they’ll appear.” When I think about the journey that we're all on, I imagine that it's a river. Joe Dispenza says we're crossing the river of change.
In the river, there are stepping stones. When you're born, you're on one side of the river. And when you die, you're on the other side. Yet, we're all in a race to get to the other side, which is so silly because the only time you are on the other side is when you're no longer here. So, we're in this river and we're jumping from stone to stone and we get really caught up in that.
And if you've ever jumped across a river, if you've ever played in a river, sometimes you actually have to go backwards in order to go forward. Sometimes you step on a rock, and you find out that the green ones are slippery. Sometimes you find one that's a little shaky and you twist your ankle.
Ultimately, we're in this river together and it's our job to help each other get across. It's our job to warn each other of when things are happening. When rocks are slippery, or when you need to go backwards to go forwards. And so, when you're on this journey, you can't connect the dots. Looking forward, you have no idea who you're meeting today, what tools you're learning, what skills you're acquiring that are going to help you in the future.
If you would have told me 10 years ago that I'd be sitting here today running a multiple million-dollar company with my husband, it wouldn't make sense. But now that I look backward, all the experiences I've had along the way make total sense.
There's an element of trust or surrender or faith that I'm asking that you have right now in your own journey. You never know what one little post, one little story, or one time that you show up could turn into because you simply can't see what's happening in front of you. Be present to where you are in the journey, be present for the stone that you're standing on in the river and serve people. Offer advice and offer help. And remember that we're all in it together.
Brad: Oh, that's beautiful. We always teach our clients that life is happening for you and it’s leading you somewhere and that you're not going to know where that goes. My friend, thank you so much for being here with us today. This was so valuable from an intellectual mindset perspective, but also from a tactical business, organic social media perspective.
This is truly amazing, and I hope that everyone listening registers for Digital Business Evolution Live.
The first live experience is on March 30th, and then April 4th and 6th. There's a Facebook group offering so many trainings in between that I'm going to be participating in as well.
It's going to be a game changer and my friends remember you're only one inside away from a radically different life. We'll see you next week!
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